Our Journey
At the time, Cooper was just a high school senior, teaming up with his dad to solve a problem they'd both seen for years.
From crafting fidget spinners as a young kid to throwing a vintage clothing event, Cooper’s always had an entrepreneurial spirit and an eye for solving problems.
His dad, Danny spent his career designing & manufacturing smart, durable products that last.
Together, we started noticing a gap: schools and parents spend billions on youth sports, yet the sidelines still look like a mess—folding tables, wobbly coolers, and chaos.
Meanwhile, college and pro teams have clean, efficient setups that scream professionalism. We knew there had to be a better way. So, we sketched, built, tested, and refined—until we created the Bettr Hydration Cart.
It’s more than a cart—it’s our answer to a broken standard, and our mission to raise the bar for every team.
Our Core Values
What We Believe
At Bettr, we believe quality speaks louder than hype. When you build something that lasts—something that performs, looks sharp, and stands up to real use—it earns trust. That’s the kind of products we build. Durable. Purposeful. Proven. Because lasting quality never goes out of style.
Forward Thinking
At Bettr, we don’t settle for what’s always been done. We believe innovation starts with asking, “Why not?”—and then building something smarter. From sideline design to product engineering, we think differently and challenge the status quo.
Every cart, every detail, is driven by creativity and a desire to build solutions that didn’t exist—until now. We prototype, test, and iterate until it works better, looks sharper, and solves real problems. Because we’re not just making gear; we’re building the future of functional design. Innovation isn’t an add-on—it’s how we operate.
Obsessed with Getting It Right
We’re obsessed with getting it right. Excellence is about doing the small things with the same intensity as the big things. Whether it’s our materials, our manufacturing, or our customer experience, we never cut corners. If we wouldn’t use it ourselves, we won’t put our name on it.
We hold ourselves to a higher standard—because our customers do, too. Every product we ship is the result of hours of refinement, testing, and pride in craftsmanship. We build with intention, and we build to last.
Family at the Core
As a family-run business, respect isn’t just a value—it’s our foundation. We treat every team member, partner, and customer like they matter, because they do. Our culture is built on listening, collaboration, and creating space for every voice.
Whether you're part of the build crew, the design table, or the customer journey, you’re part of the Bettr family. We celebrate different perspectives and believe great ideas come from anywhere. Respect and inclusion aren’t just good practice—they’re what make our team stronger and our products smarter.